Become a Frey Retailer

We set out to put a little magic into the laundry and personal care experience. We wanted to create better products with a better impact, all designed with your customers in mind.

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The fastest-selling Laundry Brand

Frey is on a mission to infuse your life with luscious fragrances and cleaner, more pure ingredients.

We take the most mundane parts of your daily routine and turn them into thoughtful acts of self care. Don’t settle for the same formulations you’ve used your whole life—seek out companions that are better for your body, your well being, and the earth.

Believe in better with Frey.

Become a Retailer

What if laundry wasn’t a chore, but a little dose of self-care?

Scent Beyond Words.

"No amount of advertising could make me use another brand.

Frey laundry detergent is the best, and they take it seriously."

- Benjamin S.

"The cedarwood, oakmoss, amber scent is so addicting, so gorgeous, it makes me want to spend hours in my shower."

- Calton A.